It Could Be You

It Could Be You , University Certificate in Photography & Digital Imaging AD096
It Could Be You
It Could Be You is an ongoing, experimental image-making project that explores both Irish-British modern life and pop culture relating to a frenzied desire to be rich, immediately, enormously, and forever. The project is a visual exploration of how our modern capitalist ideals leave working people captive in a time economy that sees leisure as a threat to prosperity, leaving individuals to dream about inheritances, jackpots, and winning at the races. The project aims to examine these ideas through fly on the wall documentary photography and combines and contrasts reconstructed images from a variety of lottery and gambling advertisements using 35mm macro photography. The project has been displayed in a zine format & two digitally collaged prints for gallery exhibition.

University Certificate in Photography & Digital Imaging AD096    76.2 x 50.8  

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